Paid search strategy
Google Ads PPC Strategy
A plan for where the money goes and why, then the operator who executes it every week. Account structure, keyword strategy, bidding and tracking built around your pipeline number.
Monthly retainer plus 10% of ad spend. You own every account.
What you get
A strategy you can defend in a leadership meeting
- Demand mapping: which searches signal buying intent and which never will
- Account architecture built around offers and margin, not around a keyword dump
- Keyword and match type plan with negatives written before launch
- Bid strategy and budget allocation tied to cost per qualified lead
- A Performance Max and Shopping plan that does not cannibalize branded search
- Landing page and offer recommendations based on what the query is asking
- Conversion tracking verified first, so the strategy is judged on real numbers
- A 90 day test plan with what we expect each test to prove
How the engagement works
Strategy, then execution, on a retainer
The strategy is not a deck we hand over and leave. It is the first month of an ongoing engagement, and the same senior operator who writes it is the one building the campaigns.
Most engagements start at a $3,000 monthly retainer plus 10% of ad spend, depending on how many channels you run. Larger budgets are priced case by case, so the percentage comes down as spend goes up.
Every week we ship changes against the plan and tell you plainly what moved and what did not. If the strategy is wrong, we say so and change it.
If you want a diagnosis before you commit to a retainer, the $399 Google Ads Audit is the faster first step.
Our Google Ads account had years of accumulated mess. Demand Mojo rebuilt it around revenue, and lead quality improved inside six weeks.
Why Demand Mojo
15 yrs
hands-on paid media
$30MM+
ad spend managed
350K+
leads across 15+ industries
4
platforms certified (Google, Meta, LinkedIn, Microsoft)
Senior work only. Every campaign is built in accounts you own.
Ready to Hand Off Execution?
Tell us what needs to ship and we will tell you whether a retainer fits. No pitch deck.