$399 fixed price
Google Ads Audit
A senior paid media operator reviews your Google Ads account by hand and tells you exactly where the money is going, what is misconfigured and what to fix first.
$399 flat. Written report in five business days. Yours to keep whether or not you hire us.
What a misconfigured account costs
Most wasted spend is quiet
Broken accounts rarely look broken. Spend clears, clicks arrive and the dashboard fills in. The waste hides in duplicate keywords bidding against each other, in Performance Max absorbing branded traffic, in search terms nobody has read in months and in conversion actions counting the same lead twice.
At $10,000 a month, a 30 percent leak is $36,000 a year buying traffic that was never going to convert. Worse, the reporting stays confident the whole time, so the plan gets built on numbers that were wrong from the start.
The audit exists to end that argument with evidence. You get a plain read on what is working, what is not and what it is costing you.
What we analyze
Every part of the account, by hand
- Account and campaign structure, including overlap and internal competition
- Keyword coverage, match types and the negative keyword lists
- Search term reports for wasted and off-intent spend
- Bid strategies, budget pacing and where budget is capped
- Performance Max and Shopping asset groups and how they cannibalize search
- Ad copy, extensions and landing page match
- Conversion actions, counting settings and attribution windows
- Audience, geographic and device targeting
- Google Analytics and Tag Manager setup behind the reported numbers
You will walk away knowing
- How much of your spend is producing nothing, in dollars
- Whether your conversion numbers can be trusted at all
- Which campaigns to cut, which to fund and which to rebuild
- What your real cost per qualified lead is
- Which fixes to make this week and which can wait a quarter
- Whether your current management is doing the job
How it works
Four steps, five business days
You buy the audit
Pay the $399 online. No call required, no scoping process, no proposal to sign.
You grant read-only access
Google Ads, Analytics and Tag Manager. We never need edit rights to review an account.
We review the account by hand
A senior operator goes through the structure, spend, search terms and tracking. No automated scorecard.
You get the report and a walkthrough
A written report inside five business days plus a 30 minute call to go through what to fix first.
Fit
Who this audit is for
A good fit
- You are spending at least $5,000 a month on Google Ads
- The account has been running long enough to have data
- Someone in-house or an agency is already managing it
- You want a second opinion before you renew or replace anyone
- You are willing to grant read-only access
Not a fit
- The account is brand new with almost no spend history
- You want us to rebuild the account as part of the $399
- You want a free audit in exchange for a sales call
- You need someone to argue your case against an existing agency
- You are shopping for the lowest cost per click and nothing else
We had been told the account was healthy for a year. The audit found a third of the budget going to search terms we would never sell to, and the tracking was double counting every form. We fixed both in a week.
After the audit
Most teams need the work done, not just named
The audit tells you what to fix. If your team has the capacity to do it, take the report and go. Nothing is held back and there is no upsell built into the findings.
If you would rather hand the execution to someone senior, fractional paid media management is the ongoing version of this work. One operator inside your accounts every week on a monthly retainer plus 10% of ad spend.
Most engagements start at a $3,000 monthly retainer plus 10% of ad spend, depending on how many channels you run. Larger budgets are priced case by case, so the percentage comes down as spend goes up. Book a call and we will tell you honestly whether a retainer fits.
Talk About Ongoing Management
Bring your account and your pipeline number. We will tell you what we would run and whether a retainer is worth it. If you would rather start with the diagnosis, the $399 audit is one click away.
Not ready for a retainer? Buy the $399 Google Ads Audit or read how ongoing management works.