PROFESSIONAL SERVICES
Professional Services Paid Media Management
Law firms, accounting practices, HR providers and financial services hire us to keep qualified inquiries coming in without adding headcount.
Monthly retainer plus 10% of ad spend. You own every account.
WE HELP PROFESSIONAL SERVICES MARKETERS LIKE YOU
In professional services one client can be worth years of revenue, which means a wasted click costs less than a missed one. The work is disciplined bidding on the terms that signal a real matter or engagement, and honest tracking of what happens on the phone.
We are the operator inside your accounts every week. You keep the strategy, the partners and the pipeline number.
WE WORK WITH:
- Marketing Director at a multi-office law firm
- Managing Partner who owns business development
- Head of Marketing at an accounting practice
- Director of Business Development at an HR provider
- VP of Marketing at a financial services firm
- Firm Administrator responsible for growth
HIGH INTENT SEARCH
Google and Bing bid on the matters you want
Practice-area campaigns built to win the searches that turn into consultations, and to skip the ones that turn into tire kickers.
- Campaign structure by practice area, service line and office
- Geographic and jurisdiction targeting done properly
- Ad copy and extensions written for regulated advertising rules
- Aggressive negative keyword work on price shoppers and DIY searches
- Budget pacing across practice areas with different case values
INQUIRY TRACKING
Know which campaign produced the engagement
Most professional services inquiries arrive by phone. We instrument the phone the same way we instrument the form.
- Call tracking with recording and keyword-level attribution
- Intake outcomes imported back into the ad platforms
- Form, chat and click-to-call events unified in one report
- Cost per qualified consultation by practice area
- Server-side tagging so measurement survives browser changes
WHY PROFESSIONAL SERVICES FIRMS TRUST DEMAND MOJO
15 yrs
hands-on paid media
$30MM+
ad spend managed
350K+
leads across 15+ industries
4
platforms certified (Google, Meta, LinkedIn, Microsoft)
Senior work only. Every campaign is built in accounts you own.
We were paying a percentage of spend and getting a junior account manager. Flat fee, one senior person, and the first thing he did was tell us which practice area to stop funding. Our consultation volume is up and our cost per signed matter is down.
Ready to Hand Off Execution?
Tell us which practice areas need inquiries and we will tell you whether a retainer fits. If you want a diagnosis first, start with the $399 Google Ads Audit.