Sample report
Sample Google Ads Audit
Here is exactly what a Demand Mojo audit looks like before you spend $399. Real findings, plain language, and a fix list ordered by what it is worth.
No form to see it. No sales sequence attached.
What you receive
A written report and a walkthrough
The deliverable is a written report of 20 to 30 pages, sent as a PDF inside five business days of getting read-only access. Every finding names the campaign, the setting and the dollar impact where the data supports one.
The last section is a prioritized fix list. Each item says what to change, who needs to do it and roughly how long it takes, so it can go straight into a sprint or an agency brief.
You also get a 30 minute walkthrough call to ask questions. The report is yours to keep, share internally and act on with or without us.
Every audit covers
Five areas, in this order
- Account structure. How campaigns and ad groups are organized, where they compete with each other and where budget is trapped in the wrong place.
- Keywords and search terms. Match type coverage, negative lists and a line by line read of what people actually typed before they clicked.
- Bidding and budget. Bid strategy fit, target settings, pacing and the campaigns that are limited by budget while weaker ones spend freely.
- Ads and landing pages. Ad copy and extensions against the query, and whether the page a click lands on answers what was promised.
- Conversion tracking. Conversion actions, counting rules and attribution, so you know whether the results in the report can be trusted at all.
What the findings read like
Findings are written the way you would explain them to a leadership team, not as a tool export.
- Non-brand search is paying brand prices because Performance Max is absorbing branded queries
- Two campaigns are bidding on the same 40 keywords, raising your own cost per click
- The primary conversion action counts every form view, not every submission
- Sixty two percent of last quarter's search terms were job seekers, not buyers
- Three of five campaigns sat budget limited all quarter while the weakest one spent freely
After the audit
If you want the work done for you
The audit is a diagnosis. Plenty of teams take the fix list and run it themselves, and that is a good outcome.
If you need execution capacity instead, fractional paid media management is the ongoing version: one senior operator inside your accounts every week, on a monthly retainer plus 10% of ad spend.
Most engagements start at a $3,000 monthly retainer plus 10% of ad spend, depending on how many channels you run. Larger budgets are priced case by case, so the percentage comes down as spend goes up.
Talk About Ongoing Management
Bring the account and the number you have to hit. We will tell you what we would run and whether a retainer fits. Or buy the $399 audit and start with the diagnosis.
Ready for the diagnosis? Buy the $399 Google Ads Audit or read the full audit page.