HOME SERVICES
Home Services Marketing
Google Ads, paid social, and SEO for high-ticket home service companies, run by senior operators and measured by booked estimates and closed jobs.
Monthly retainer. Every account stays in your name.
New Estimates
This week
- Roof replacement$18,900Booked
- Steel privacy fence$12,400Estimate sent
- HVAC system install$9,800Booked
- Electrical panel upgrade$6,200New lead
WHO WE WORK WITH
Built for high-ticket home service companies
We work with established companies where one job is worth thousands: roofing, fence installation, HVAC, plumbing, electrical, remodeling, windows and doors, pools, and solar. If your average job is over $5,000 and you're ready to grow beyond word of mouth, we're a fit.
PAID SEARCH
Show up when homeowners are ready to hire
Google Ads paid search
Campaigns built around high-intent searches like 'roof replacement cost', 'fence installation near me', and 'emergency plumber', with negative keywords that keep out DIY shoppers and small repair calls.
Google Local Services Ads
The Google Guaranteed badge at the top of the page, where homeowners call you directly and you only pay for real leads.
Microsoft Advertising
Bing reaches older homeowners with bigger budgets, often at a lower cost per lead than Google.
PAID SOCIAL
Reach homeowners before they start shopping
Meta ads on Facebook and Instagram
Before-and-after projects and financing offers that reach homeowners in your service area.
Instant quote and Messenger ads
Homeowners get a price range or chat with your company right away, so only serious buyers book an estimate.
Nextdoor ads
The neighborhood channel where homeowners already ask each other which roofer, plumber, or electrician to hire.
TRACKING THAT CLOSES THE LOOP
Know which ads book real jobs
Most contractors know what they spend on ads but not what it brings back. We connect your ad accounts to your CRM, whether that's GoHighLevel, ServiceTitan, Jobber, or HubSpot, so every estimate and closed job traces back to the ad that produced it. Then your campaigns optimize for booked jobs, not cheap clicks.
- GoHighLevel
- ServiceTitan
- Jobber
- HubSpot
SEO, AEO AND GEO
Get found on Google and in AI search
SEO
Service and location pages that rank where you work, backed by a backlink strategy and monthly benchmarks.
Answer engine optimization (AEO)
Content structured so Google's AI Overviews quote your company when homeowners ask about costs and options.
Generative engine optimization (GEO)
We get your company named when homeowners ask ChatGPT, Claude, and Gemini who to hire.
HOW THE ENGAGEMENT WORKS
More booked jobs, measured every month
Audit. We review your ads, website, tracking, and lead handling to find where good jobs are slipping away, from the first click to the signed contract.
Launch. Senior operators build your campaigns across search and social, along with landing pages and tracking that tie every estimate back to its source.
Measure. Every month, you see estimates booked, jobs closed, and cost per job, with real numbers you can verify. We're held accountable to them.
COMMON QUESTIONS
Home services marketing, answered straight
How much does home services marketing cost?
We work on a monthly retainer plus a percentage of ad spend, scoped to your markets and goals. We'll give you a straight answer in your consultation.
Which home service companies do you work with?
Established, high-ticket companies, including roofing, fence installation, HVAC, plumbing, electrical, remodeling, windows and doors, pools, and solar.
Can you track leads all the way to closed jobs?
Yes. We connect your ad accounts to your CRM, including GoHighLevel, ServiceTitan, Jobber, and HubSpot, so you see which ads produce booked estimates and closed jobs.
Do I own my ad accounts?
Yes. Everything is built in accounts you own.
Ready to See What's Possible?
Tell us about your company, your service area, and the jobs you want more of. You get a straight answer on what it takes.