SAAS AND B2B TECH
SaaS and B2B Tech Paid Media Management
Demo requests that turn into pipeline, not form fills that die in the CRM. We run Google, Bing and LinkedIn for teams that report on revenue.
Monthly retainer plus 10% of ad spend. You own every account.
WE HELP SAAS AND B2B TECH TEAMS LIKE YOU
You do not have a lead volume problem. You have a lead quality problem, and the reporting to prove it lives in three places that disagree. We build campaigns against the stages your sales team cares about and feed closed-won data back into the platforms so bidding chases pipeline instead of cheap conversions.
You keep the strategy and the number. We are the execution capacity that ships every week.
WE WORK WITH:
- VP of Marketing at a Series A to C SaaS company
- Head of Demand Generation
- Director of Growth Marketing
- Head of Marketing at a bootstrapped B2B platform
- Demand Generation Manager owning paid channels
- Head of Revenue Operations owning attribution
DEMAND CAPTURE
Google and Bing built around buying intent
Search and Performance Max campaigns segmented by problem, competitor and category so you can see which intent actually converts to pipeline.
- Campaign builds by intent tier, not by keyword dump
- Competitor and category coverage with the ad copy to support it
- Landing page and offer testing against demo request rate
- Weekly negative keyword and placement cleanup
- Budget shifted toward the segments producing qualified opportunities
PIPELINE MEASUREMENT
Reporting that ends the lead quality argument
We wire the ad platforms to your CRM so the bid algorithms optimize toward the same outcome your board reviews.
- CRM to ad platform conversion imports for MQL, SQL and closed-won
- Server-side tagging with UTM discipline your team can maintain
- Cost per qualified opportunity by campaign and channel
- Form and demo flows instrumented end to end
- One dashboard shared by marketing and sales
ABM AND PAID SOCIAL
LinkedIn and Meta for the accounts you want
- Target account and job title lists built with your sales team
- Creative trafficking and refresh so frequency does not kill performance
- Sequenced offers from content to demo request
- Retargeting that stops when an account enters an active deal
WHY SAAS AND B2B TECH TEAMS TRUST DEMAND MOJO
15 yrs
hands-on paid media
$30MM+
ad spend managed
350K+
leads across 15+ industries
4
platforms certified (Google, Meta, LinkedIn, Microsoft)
Senior work only. Every campaign is built in accounts you own.
Our demo requests were up and our pipeline was flat. Demand Mojo rebuilt the tracking, pushed closed-won back into Google, and within a quarter the same spend was producing opportunities our AEs wanted to take.
Ready to Hand Off Execution?
Tell us what needs to ship this quarter and we will tell you whether a retainer fits. If you want a diagnosis first, start with the $399 Google Ads Audit.